Rooted in heritage, ready for the world: building brands from local roots

HEC Paris, Doha Campus joins France Alumni Day to celebrate Alumni from french higher education with an event open to all.

This panel brings together founders, CMOs and ecosystem builders to show-in one fast-moving conversation-how a powerful local story can become both a market advantage at home and a passport abroad.

We will unpack three questions:

1. What does it take to turn cultural heritage into a brand asset that resonates locally?
2. Which “vehicles” let heritage brands scale regionally and globally?
3. If you’re a brand-new company with no centuries-old back-story, how do you create an authentic narrative that still travels?

Expect concrete cases from Qatar’s luxury, tech and food sectors, hard-won lessons on leadership that shifts from managing to vision-setting, and a candid debate on when not to expand.

Location: HEC Paris, Doha Campus, 1st floor. Msheireb Downtown
Date: 20.05.25 (Tuesday)
Time: 6:30 PM (Doha time)

Agenda: 

• 6 PM - Doors are open  
• 6:30 PM - Topic Overview by Professor
• 7 PM - Panel Discussion
• 7:45 PM - Q&A
• 8 PM - Networking