Rooted in heritage, ready for the world: building brands from local roots

This panel brings together founders, CMOs and ecosystem builders to show-in one fast-moving conversation-how a powerful local story can become both a market advantage at home and a passport abroad.

We will unpack three questions:

1. What does it take to turn cultural heritage into a brand asset that resonates locally?
2. Which "vehicles" let heritage brands scale regionally and globally?
3. If you're a brand-new company with no centuries-old back-story, how do you create an authentic narrative that still travels?

Expect concrete cases from Qatar's luxury, tech and food sectors, hard-won lessons on leadership that shifts from managing to vision-setting, and a candid debate on when not to expand.

Location: HEC Paris, Doha Campus, 1st floor. Msheireb Downtown
Date: 20.05.25 (Tuesday)
Time: 6:30 PM (Doha time)

Agenda:

• 6 PM - Doors are open
• 6:30 PM Topic Overview by Professor
• 7 PM - Panel Discussion
• 7:45 PM - Q&A
• 8 PM - Networking